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Hence, Inouye is building out a global comms team and already hired Netta Conyers Haynes as director of corporate communications in November and Shavone Charles as director of consumer comms. In terms of active users, APAC leads with 39% of VSCO’s community, then North America, Europe and South America. However, 80% of its users reside outside the U.S. VSCO is headquartered in Oakland, California, and just announced the opening of a second office in Chicago. VSCO cofounder and CEO Joel Flory says VP of comms Julie Inouye is a "strategic force" that’s bringing VSCO front and center. "I couldn’t be more excited for what comes next as she continues to grow her team and build out the comms function." " has become a trusted thought partner to me personally in her short time at the company, and her innate ability to navigate and realize what’s possible for VSCO is a tremendous asset to the business," he adds. Via email, Flory calls Inouye a "strategic force" who has moved quickly with thoughtfulness to bring VSCO front and center, rallying its employees and the community along the way. Hence why Inouye was brought on as the app’s first VP of communications, reporting to cofounder and CEO Joel Flory.
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"That’s good for our company because more people are going to be creating and taking photos and videos and doing things with those assets."Įven though the app has exploded in popularity, many still need to be educated on what it actually is, how to use it and even how to correctly pronounce its name (Visco). "It’s so normal now for the camera to be a central decision factor ," she explains. Inouye says the fact the majority of Apple’s recent new product press conference focused on the phone’s camera capability is a good sign for apps such as VSCO. But so has the public’s dependence on camera capability.
The app’s social features have aided its growth. VSCO’s subscription service, which launched in 2017, surpassed 2 million subscribers at the end of 2018 and was on pace to nearly double in 2019, Inouye notes.
It now has 40 million monthly users and 20 million weekly active users. The app has been around since 2011, but only recently started making headlines. Inouye joined VSCO in June 2019, at a time of unprecedented growth for the company. "The product is unique in that it doesn’t offer public likes, counts and comments, which changes the intent behind why someone would want to use VSCO versus another platform." "There is a community around it that helps you keep creating and inspires you," says Inouye.
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VSCO is a mobile app for iOS and Android devices that enables users to edit photos using preset filters and editing tools. There is this vibrant, thriving community and social aspect to the product I hadn’t quite tapped into.